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While the little ones dive into their Halloween wonderland, adults are invited to wander the resort’s beautifully lit grounds on their way to the Grand Social. Relax in a private cabana or gather around a cozy fire pit, savoring craft cocktails and seasonal bites in an ambiance that captures the magic of the evening. As the night comes alive, let the rhythm take over with a live DJ spinning Halloween classics, culminating in a show-stopping Thriller dance performance by Scripps Performing Arts. Sip, sway, and celebrate—this is a night of enchantment you won’t soon forget. Fairmont Grand Del Mar on Facebook / Instagram

SDFFF's Shorts Program III: "Scenes from Home" "Scenes from Home" takes us to the familiar but often complicated dynamic within our own households or homeland. Featured Shorts: - "I AM A HALO-HALO" Directed by Daniel Buhat - "Absolved" Directed by Malindi Asuncion - "Vic and His Nanay" Directed by Jill Janairo - "My Mother Said (Kuna Ni Nanang)" Directed by Jessica Sison - "Sonny" Directed by Rufio Stgeorge - "Gold Fish" Directed by Jamie Davis - "Mamala and Papalo" Directed by Matt Oflas Join us for Shorts Program III: "Scenes from Home" at the 5th Annual San Diego Filipino Film Festival on October 11 at 11 a.m. Tickets are now available exclusively on our official website at sdfff.org Save the Date: October 11, at 11 a.m. AMC Westfield Plaza Bonita San Diego Filipino Cinema on Facebook / Instagram

Feature Film: "INAY (MAMA)" by Thea Loo Winner, Feature Film Impact Award and Best Editing in a Feature, Gender Equity in Media San Diego Premiere With the desire to help answer unresolved questions and heal lingering wounds, Inay investigates the flawed immigration pathways between the Philippines and Canada that kept so many Filipino children from their mothers. Inay, which means "mama" in Tagalog, is an intimate and personal look at the experiences and trauma endured by many Filipino Canadians. Filmmaker Thea Loo and her husband Jeremiah Reyes, who is also the film's Director of Photography, explore the intersections of mental health and migrant labor and the effects that continue to be felt years later. Through intimate conversations, this self-reflexive documentary aims to bridge the silences and disconnect between the first and second generations of the Filipino community. Save the Date: October 10 at 12:30 p.m. Theater 13, AMC Theater Plaza Bonita, Westfield San Diego Filipino Cinema on Facebook / Instagram

ABOUT THE EVENT Step into El After Life — where tradition meets celebration. This Día de los Muertos, the Chula Vista Center honor the roots of this celebration while making art and culture accessible to the entire community, transforming the mall into a space where memories are shared, traditions are alive, and everyone feels connected. FREE FAMILY ACTIVITIES TO EXPECT - Community Altar: Community members can upload a photo of loved ones to honor with offerings and remembrance. - Art Exhibition by Art Through The Glass - Vendors & Artisan Market - Catrin & Cartina Contest Prizes - Panteon Art Installation - Live Performances: DJ Sets & Folklorico by Ti’Pai Academy - Face Painting by Gabby’s Face Painting - Dia De Los Muertos Art Making Stations by Cr34tive Gathering - Gifts, Photo Opportunities & More! THE EXPERIENCE Marigolds guide the way, candles flicker like heartbeats, calaveras represent our loved ones, and we share meals in their honor. Each year, during Día de los Muertos, the worlds of the living and the dead overlap. Rooted in Indigenous traditions, this celebration honors the return of our loved ones, a ritual cherished by Mexicans around the world who gather to remember, share stories, connect to their homeland and celebrate life. El After Life celebrates how stories, rituals, and offerings live across generations. Through art, we set the table for those who came before us and invite them to share a night of laughter, love, and song. We invite the community to participate in this unique celebration of Día de los Muertos. Where art becomes an ofrenda, a luminous bridge between worlds. Best of all, this is a free event created for the community and everyone is encouraged to take part in honoring, remembering, and celebrating together. ADMISSION IS FREE Free & open to the public — bring your family, friends, and community. JOIN THE COMMUNAL ALTER Honor your loved ones as part of El After Life Submit a photo on the El After Life Page to honor a loved one and be included in our Community Altar at Chula Vista Center. We will print and frame your photo as part of this year’s Día de los Muertos celebration. Follow Us on Instagram @visitchulavistacenter

The American Marketing Association San Diego Chapter presents the 2025 Art of Marketing Conference on Friday, October 24, at the University of San Diego’s Knauss School of Business. Now in its fourth year, this premier, full-day event (8 a.m. – 5 p.m., followed by a networking reception 5 – 7 p.m.) brings together industry leaders from Toyota, PlayStation, San Diego FC, Sports San Diego, Compass Real Estate, Q2 Insights, SeaWorld, KPBS, SDG&E, Gaylord Resorts, and more. Attendees will gain insights into the future of marketing through four program tracks—The Storyteller, The Specialist, The Strategist, and The Trend-Setter—covering everything from brand storytelling and customer experience to AI, Web3, and new media. The conference features interactive sessions, panels, and networking, with a keynote from Matt Prince (Interim Head of Earned Media & Brand Social at KFC; Founder, For You Path; formerly Taco Bell and Disney). AMA San Diego on LinkedIn / Instagram

Lumi invites you to a spook-tacular evening on Tuesday, October 14 from 5-7 p.m. for a Halloween-themed sushi-making class! Guided by a professional sushi chef, guests will learn to craft a Lumi specialty roll, a California roll, and the chef’s selection of nigiri and hand rolls. Along the way, you’ll pick up hands-on techniques and insider tips to elevate your sushi-making skills. Tickets include a complimentary, limited-edition Halloween cocktail and a glass of sake, with the option to enhance your evening with a $25 sake flight add-on. Guests will also take home signature Lumi sauce, custom chopsticks, and their own bamboo rolling mat–everything you need to recreate this experience at home! The evening will begin with a reception hosted by Sake Ono from 5-6 p.m., followed by the hour-long sushi-making class. Costumes are encouraged to add to the spooky spirit, and space is limited to just 15 seats for this exclusive experience. Don’t miss out, reserve your spot now! Lumi on Facebook / Instagram

Aging Smart: Experts Share What You Need to Know is designed to support older adults and their families as they make important choices about the future. Attendees will hear clear, practical guidance on: Deciding whether to remain at home or transition into assisted living Understanding financial strategies for long-term care Using wills and trusts to protect loved ones and provide peace of mind Accessing San Diego programs and community resources that support families Visit: https://heartfeltcareagency.com/2025/09/17/10-09-2025-aging-smart-experts-share-what-you-need-to-know-in-spring-valley/ Heartfelt Care Agency on Instagram and Facebook

Social media is full of videos saying hormonal contraception can hurt you and promoting natural alternatives. How did the treatments get such a bad reputation and do alternatives work?

Join San Diego Botanic Garden in unity with friends and colleagues from around the globe for the Garden’s annual Survivor Tree Ceremony on Wednesday, August 6 at 11 a.m. Descended from a mother tree that survived the atomic bombing of Hiroshima, Japan 80 years ago, this special ginkgo tree was planted at San Diego Botanic Garden in 2023. The ceremony will feature opening remarks from Ari Novy, SDBG President and CEO, and a moment of silence at 11:15 a.m., the exact time the bomb was dropped. Attendees will also be invited to participate in a community wish-writing activity. This significant tree is a part of a years-long partnership with Green Legacy Hiroshima, a global initiative that distributes seeds and saplings from Hiroshima’s survivor trees to promote peace, remembrance, and resilience around the world. San Diego Botanic Garden on Facebook / Instagram

Blue jeans, dusty boots, and the sound of live music are back with the final show in North City's free outdoor concert series, North City LIVE, on October 25 from 5 p.m. to 9 p.m. Music by Eras will be performing "The Heartland," an all-American celebration of classic rock, folk and Americana, capturing the sounds of denim, dust and dreams. The evening will include era-inspired decor, games, and a lively dance area, with attendees encouraged to dress the part and bring lawn chairs, denim jackets and dancing shoes. Before and during the event, the streets of North City will be alive with activity. Concertgoers can stroll the walkable neighborhood, explore inviting public spaces and colorful artwork and choose from a lineup of local eateries like A Lo Fresco, Buona Forchetta, Maya’s Cookies, Wynston’s Ice Cream, Milonga Empanadas, Draft Republic, and more. For more information, visit https://www.northcity.com/ or follow North City on Instagram @northcitysandiego.