The Pepsi Challenge returns – and it's coming to San Diego! PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola. Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour - including Atlanta, Coke’s hometown - with more than 66% of participants choosing Pepsi Zero Sugar. Now, fans in San Diego will have the chance to take the famous challenge. HERE ARE THE DETAILS: San Diego County Fair – Once Upon a Fair • Date: June 19 – June 21 • Time: 12 p.m. – 8:30 p.m. • Location: 2260 Jimmy Durante Blvd, Del Mar, CA 92014 • Tickets: Yes Follow @Pepsi on Instagram, Facebook, X, and YouTube for real-time updates.