Cinema Junkie by Beth Accomando
Mel Gibson and family in Signs
Just as you shouldn't judge a book by its cover, neither should you judge a film by its marketing campaign. The initial ads for Signs (opening August 2 throughout San Diego) seem designed to attract a large opening weekend crowd but may mislead audiences as to what the film's really about. The fast paced trailers emphasize tension and will lure people looking for the next big summer blockbuster but may scare away the more serious minded viewer who would actually be more appreciative of what the film is actually trying to do.