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Economist explains why we willingly spend so much on Starbucks coffee

Tim Harford explains the economics behind topics as diverse as used car sales, Starbucks coffee, supermarket products, third world poverty and poker. The author of The Undercover Economist and a Dear

Economist explains why we willingly spend so much on Starbucks coffee


Tim Harford explains the economics behind topics as diverse as used car sales, Starbucks coffee, supermarket products, third world poverty and poker. The author of The Undercover Economist and a Dear Economist column joins host Tom Fudge. Guest:

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  • Tim Harford writes the Dear Economist column for the Financial Times Magazine and he's author of the book The Undercover Economist.