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Say No To Winter’ Campaign Encourages People To Move To San Diego

Surfer Sam is part of the

Credit: San Diego Tourism Authority

Above: Surfer Sam is part of the "Say No To Winter" advertising campaign launched by San Diego officials to encourage people to visit and pursue a career in San Diego.

Tourism is one of San Diego's most important businesses, and Tuesday city officials launched a new campaign designed to get people to not only visit San Diego, but to stay.

"San Diego is like every other city in the United States where we're all competing for visitors," Kerri Kapich from the San Diego Tourism Authority. "We're also all competing for talent, especially STEM talent, so we have an amazing business community that's here, an amazing tourism community that's here and everyone is looking for an opportunity to grow the economic impact and benefit of their industry sectors."

The "Say No To Winter" campaign by the San Diego Regional Economic Development Corporation launched in major transit systems in cities such as Boston, Chicago and New York. Officials say they picked those places on purpose.

Reported by Priya Sridhar , Video by Andi Dukleth

"If you think of the markets that we're targeting, a market like Boston, a market like New York City, a market like Chicago ... while the cost of living is high here, the cost of living is even higher in those markets and what we're trying to appeal to is there's a quality of life here year-round that you can get into your career that you're just not going to find in those other places," said Mark Cafferty with the San Diego Regional Economic Development Corporation.

Additional advertising from the San Diego Tourism Authority encouraging visitors to come to San Diego is also being launched in Canada and the United Kingdom.

Listen to this story by Priya Sridhar.

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