"Hitmakers" is an up-close look at the music industry’s resilience in the digital age, featuring interviews and performances from notable artists, including Grammy® Award-winning rocker Melissa Etheridge, multi-media star Questlove, electronic dance music DJ/producer Steve Aoki, multiplatinum Grammy® Award-winning singer Lorde, powerhouse soul/funk singer Sharon Jones and Grammy-winning blues rock group Tedeschi Trucks Band, along with legendary music executives.
Airing on PBS Friday, November 14, 2014, the music documentary is part of the 2014 PBS Arts Fall Festival, a primetime programming event with 11 weekly programs of classic Broadway hits and music from around the country, as well as acclaimed and award-winning theater performances.
Directed by Susan Wittenberg and Carol Stein of Ace Pictures, "Hitmakers" explores the changing face of the record industry — the first commercial medium to be profoundly disrupted by the Internet. It follows contemporary artists who challenge the long-established paradigm, taking control of their careers and sometimes recording and releasing music outside the traditional system. Entertaining and thoughtful, "Hitmakers" looks deep into the evolving nature and definition of a “hit” record in a fragmented music industry.
"Hitmakers" tracks the progression of the music business from gramophones to laptops, record sales to Spotify. It chronicles the increasing importance of touring, concerts and social media, and the evolution of how artists are paid for their work. "Hitmakers" is highlighted by performances from Ed Sheeran and Bruno Mars, as well as insights from music industry veterans, including Craig Kallman, chairman and CEO of Atlantic Records; Seymour Stein, founder of Sire Records and vice president of Warner Bros. Records, who signed 1970s and 80s iconic music makers, including Madonna, Talking Heads and Ramones; Richard Gottehrer, the producer and co-founder of independent music and video distribution company The Orchard; and Bill Werde, former editorial director of Billboard magazine, among others.
“'Hitmakers' is an upbeat, thought-provoking hour with plenty of music and history. It is an engaging and compelling on-key documentary that gives us a behind-the-scenes look at the influencers in a changing industry,” said PBS Vice President of Programming and festival curator, Donald Thoms. “The viewer is taken on a musical journey that zips us along from sheet music to YouTube, from gramophones to Spotify — all in the name of identifying that hard-to-pinpoint moment when a song becomes a hit.”
"Hitmakers" is part of the 2014 PBS Arts Fall Festival, hosted by Emmy and Tony Award-winning actress and accomplished singer Kristin Chenoweth.