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Get ready to market your book like a pro! Most authors don’t struggle with the writing—it’s what comes after that feels daunting. In today’s crowded marketplace, getting your book into readers’ hands takes more than hope and a few social posts. With millions of new titles published each year, visibility is everything—and a smart, strategic marketing plan makes all the difference. This six-week course helps independent authors build a clear, actionable marketing foundation—one that’s personalized, scalable, and sustainable. Whether you’re preparing to launch your debut title or breathe new life into a book that’s already out, you’ll learn how to think like a publisher and promote like a marketer. Each week, we’ll explore a key part of your author marketing plan—from brand identity and messaging to website visibility, SEO/GEO strategy, and book launch planning—so by the end, you’ll have a personalized roadmap to increase your visibility, strengthen your connection with readers, and expand your discoverability across platforms. You’ll discover how to: • Identify your ideal readers and understand what motivates them to buy • Build an author brand that resonates and sets you apart • Craft messaging that turns browsers into buyers • Design a website that converts visitors into fans • Use SEO and GEO-targeting to expand your reach online and locally • Plan and execute a book launch that builds buzz and drives sales • Sustain long-term visibility and reader engagement after launch Each week includes a short preparation assignment, practical examples, and guided discussion to help you apply these strategies directly to your book and brand San Diego Writers, Ink on Instagram and Facebook

Bring your appetite and your dancing shoes to celebrate San Diego’s original culinary tasting fundraiser, highlighting the city’s best chefs, caterers, and restaurants. Your attendance and support of this event help raise crucial funds to help Mama’s Kitchen deliver more than 900,000 scratch-made, medically tailored meals to home-bound San Diegans battling HIV, cancer, congestive heart failure, type 2 diabetes, or chronic kidney disease this year. Hilton San Diego Bayfront1 Park Blvd, San Diego, CA 92101 Purchase Tickets Here MUST BE 21+ TO ATTEND Cocktail Attire

Join the Center Chorale, Pacific Coast Chorale, Guest Singers and Soloists with Orchestra Tutti of San Diego for a presentation of a symphonic work written for J.R.R Tolkien’s "The Lord of the Rings Trilogy." This exciting score, taken from the Tolkien films, includes 85 instrumentalists, 100 singers, soloists and children’s chorus. The music of "The Lord of the Rings" creates a new and dramatic live concert experience, led by Guest Conductor James Beauton of San Francisco. "The Fellowship of the Ring," composed by Howard Shore, won the Academy Award for Best Original Score in 2001. The score incorporates unusual percussion instruments, including Japanese taiko drums, metal bell plates and chains beaten upon piano wires to depict the mythical creatures called Orcs. Come join us for the rare opportunity to experience this epic choral symphony, performed in both English and Elvish. Visit: https://www.escondidochoralarts.com/ Escondido Choral Arts on Facebook / Instagram

Imagine miles of sun-drenched coast, an inviting ocean, and perfect weather pretty much anytime of the year, and you’ll understand why the La Jolla Half Marathon, our San Diego 10K, and La Jolla Shores 5K are some of San Diego California’s most picturesque running races. From start to finish these races offer runners a chance to experience the coast like never before. Discover the views from the summit of Torrey Pines State Natural Reserve as you listen to the sound of the ocean lapping the shore to help you keep pace. Whether you want to run your first half marathon, step up from our 5K to our 10K, or run your first 5K, no matter which race you choose, you’ll have gorgeous views from Del Mar to the La Jolla Shores. Race Expo Friday, May 15, 2026 9 a.m. – 7 p.m. Ellen Browning Scripps Park:1100 Coast Blvd, La Jolla, CA 92037 Race Shuttles Saturday, May 16, 2020 Half: 4:00am – 5:45 a.m. 10K: 4:30am – 5:45 a.m. 5K: 4:30am – 6:00 a.m. 1100 Coast Blvd, La Jolla, CA 92037 Race Day Saturday, May 16, 2026 Start Time 6:30 a.m. Half: Del Mar Fairgrounds 5K: Ellen Browning Scripps Park https://lajollahalfmarathon.com/

As artificial intelligence becomes more present in our lives, many writers are asking questions about authorship, authenticity, and voice. This workshop offers a grounded, ethical approach to engaging AI without allowing it to generate creative work. Designed for poets, essayists, and memoirists, the session introduces ways to use AI to support writing. The focus remains on preserving the writer’s unique voice while expanding their creative practice. Participants will leave with practical, fun strategies for incorporating AI into their writing life ethically and transparently, while keeping all of their writing their own. San Diego Writers, Ink on Instagram and Facebook

Clock in from America’s #1 Ballpark and make your midweek workday a whole lot more fun! Join the Padres for Remote Work Wednesday at Petco Park and trade your desk for sunshine, baseball, and a “workspace” with way better scenery. Your Theme Game package includes admission to the game on Wednesday, June 10, when the Padres host the Cincinnati Reds at 1:10 p.m., plus $10 in Friar Funds, perfect for your working lunch. Consider this your best meeting invite of the week! Accept the calendar invite and make America’s #1 Ballpark your new remote work location. San Diego Padres on Facebook / Instagram / TikTok

Have a story, want to write it, but can’t seem to get started? You’re not alone. Join us for this fun, interactive course that will leave you with the tools—and the experience—to begin your project. San Diego Writers, Ink on Instagram and Facebook

In this virtual workshop series, artists are invited to turn their journal into a studio companion and idea incubator. Through interactive Zoom sessions we'll explore simple, repeatable practices artists can use to generate content, clarify ideas, and deepen connection to their work. DECEMBER TOPIC: DRAFTING A VISION STATEMENT In this interactive journaling workshop, you’ll: - Explore your core values and creative motivations -Use guided journaling prompts to uncover your personal “Why” -Shape words that inspire your art, fuel your career, and connect you with audiences You will receive a Zoom link in the emailed RSVP confirmation receipt. Ticket Prices: Artist Alliance Member: Free

Rock out with 3 CAR GARAGE performing Sunday, July 12 from 5-7 p.m. Car Club display by the Corvette Owner’s Club. Free wood door sign craft activity for kids, along with balloon sculptures and temporary glitter tattoos. Visit: https://shopvillagewalk.com/special-events/ Village Walk at EastLake on Facebook

Next week! Join us for our annual San Diego Early Music Showcase! It’ll be an evening of historically informed performances by San Diego’s very own early music performers, including: Kensington Baroque Orchestra Low Commotion Bassoons Quincunx Green Flash Baroque Brad Rice, Lute UCSD Bach Ensemble We’ll be holding the showcase at Mount Soledad Presbyterian Church in La Jolla. This is a free, family-friendly event. We can’t wait to see you there!