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KPBS Midday Edition

Festival Directors Talk About Benefits Of Fringe

A panel on diversity at the Canadian Association of Fringe Festivals. Nov. 16, 2017
Beth Accomando
A panel on diversity at the Canadian Association of Fringe Festivals. Nov. 16, 2017

San Diego plays host to international conference of Fringe Festivals

Festival Directors Talk About Benefits Of Fringe
GUESTS: Chuck McEwen, Producer Winnipeg Fringe Theatre Festival Amy Blackmore, Executive and artistic director Mainline Theatre and Montreal Fringe Festival Michael Marinaccio, Festival Producer Orlando Fringe Mariah Horner, Director, Storefront Fringe Festival in Kingston, Ontario Murray Utas, Artistic director Edmonton International Theatre Festival Beth Accomando, KPBS arts reporter

San Diego international fringe Festival played host to the Canadian and U.S. associations of fringe festivals. Beth spoke with some of the attendees from across North America attending the French festivals about the importance of this worldwide arts movement.I am Chuck McEwen and the Producer Winnipeg Fringe Theatre Festival . Where here for annual conference were all the producers get together and talk about fringes.How long has the festival been going on?We had our 30th anniversary this year which was amazing.Why is it important to have something like French?It's a unique concept. The idea of having a first come first serve to select the artist and let them do whatever they want scares a lot of people. You let artist to what they want you're going to be surprised at the results. They're doing it for the love of being a artist and that's going to transfer over your appreciation of the show. It allows the artists who are starting out in their career and they have more control of their own work as opposed to having been hired by another company to put on a play or direct to play. Here a group can get together and put on an original piece and share the resources and it helps create a real tight knit community and allows the arts to grow. We started off with maybe 40 companies and now we have 200 shows every year. The community is growing. Major play writer from across Canada.So my name is Amy Blackmore, Executive and artistic director Mainline Theatre and Montreal Fringe Festival . Our festival is going to be 28 years old. I feel like I've had the opportunity to grow up at my fringe Festival. I started as a volunteer when I was 17 and volunteered for a number of years. I became an artist and I joined the staff and I really did start by mopping floors and cleaning toilets. But it's a kind of movement where you can start up that way and you can make something of yourself through the fringe Festival. Gives opportunity for those that don't have any.Fringe is something that is global. Are there other events or organizations or festivals that seem to be on par with this in that respect?I would have to say that fringe is the largest international movement. It is the largest arts Festival in the entire world. I don't think there is anything similar. Maybe the Olympics but that's another game.What do they do for a city? I was fortunate enough to go there once and everywhere you turn there is a venue and there's a performance going on but what does it do for a city like yours?Every city is different. So the impact definitely changes from city to city. For us it's a way to bridge communities and we have an audience I get together annually to see the work and to me and have conversation. The other side of it is that there's large economic impacts to having a Festival. Local businesses tend to do well when the show was going on. Fringe patrons don't go see one show, they go see many shows because it is affordable and then go buy a coffee somewhere and go stroll in the park and buy an ice cream. It's like these little mini micro economies that get created in communities that help them thrive.My name is Michael Marinaccio, Festival Producer Orlando Fringe . I'm here at this conference because this is the one time of the year where I'm able to meet with my peers, we discussed ourselves as an organization in the future of that but also network and learn from the other festivals.How long have you been running the Orlando French?I'm going into my seventh year.What is it about fringe that makes it unique?It is the best place for innovative exciting, creative performing arts. It is a place where it is accessible for artists to do their work and inexpensively enough or they can take chances with it. It fosters an environment of creative expression that you're not going to find anywhere else.My name is Mariah Horner, Director, Storefront Fringe Festival in Kingston, Ontario . I'm here because last year was my first year so it's my first time at CAFF. Is it something that was welcomed by the city?We were lucky because we populated the downtown of Kingston. The city was really excited for us to move in and feel these empty storefronts. Helps people drive people downtown. Kingston is a committee that has a lot of local business. The downtown business Association was super excited to have this friendship. We were lucky along with our tickets we sold pins that are three dollars. We had about 10 or 15 businesses downtown that offered a discount to people who at that button so it was mutually unofficial for both of us. We had artisan audiences and they could go to a local consumer.My name is Murray Utas, Edinburgh Festival Fringe. We celebrated our 36 edition in August.What you feel is the benefit of having a French festival in a city.There is a few schools of thought but I want to approach this from why would a business oriented city want this? You have to know that you are much sexier when you have a healthier cultural by. These festivals are tracked the world. We literally have about 12% of her audience that's international now that come and spend their tourism dollars in our city to come to our event. If you want to think about it from what can culture do to your city? It can become the catalyst for change in all the positive ways. I think that culture is the opposite message. That's what people really need. We need to care about each other and know that we are loved. That's where art comes in.Thank you very much.

San Diego International Fringe Festival just played host to the Canadian and United States Associations of Fringe Festivals. Festival directors from across North America attending the Canadian Association of Fringe Festivals (CAFF) called the worldwide arts movement unique and very important.

Jill Rozell, administrator CAFF, said the organization was established more than two decades ago to provide a support system for festivals that are part of an international arts movement launched 75 years ago in Edinburgh.

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"Fringe is its own thing," Rozell explained. "There is a nuance in Fringe that is unique and specific so having a group of festival directors together to talk specifically about things about Fringe has been immensely beneficial and part of the reason we have a number of American festivals as part of the Canadian Association is because we have been around as long as we have and have been able to offer this support."

To be a part of Fringe, festivals need to sign on for the tenants that Edinburgh Festival Fringe laid out in 1947.

According to its website, "The Edinburgh Festival Fringe Society is the organization that underpins the Edinburgh Festival Fringe. The founding principle at the heart of the Edinburgh Festival Fringe is to be an open access festival that accommodates anyone with a desire to perform and a venue willing to host them. No single individual or committee determines who can or cannot perform at the Fringe."

That means all the satellite fringe festival are unjuried and uncensored.

Chuck McEwen, producer of the Winnipeg Theatre Fringe Festival, said that can be a scary thing for some people, but it also allows for more creativity and for artists to have more control. The structure of Fringe also makes it more accessible and affordable for audiences to see shows for $5, $10 or even free. And it creates a community.

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"There are no strangers at Fringe. Everyone is part of a family," McEwen said. "People come from all over but you stand in a line at Fringe and within two minutes people ask you what play you have seen, what shows you have liked, what are you going to see next, and how long have you been Fringing?"

Festival directors point out that Fringe can bring economic benefits to cities by attracting artists and audiences from around the globe and by driving attendees to local businesses.

The conference attracted directors from brand new festivals, the Kingston Fringe is only a year old, as well as from ones such as Edmonton that just celebrated its 35th anniversary.

Mariah Horner of Kingston Fringe said, "I'm soaking things up like a sponge here, these people are like sages."

But Murray Utas of Edmonton Fringe added, "I learn from the new festivals, they have great ideas,"

CAFF ended on Friday and the United States Association of Fringe Festivals followed with its conference over the weekend. San Diego International Fringe Festival returns in the summer, June 21 to July 1.