Juan Tintos Funcke has a tough job these days. He's Secretary of Tourism for Baja California at a time when a crackdown on drug violence has turned parts of Mexico into what seems a war zone. That's scaring away tourists from Southern California and across the U.S..
But now the Mexican Tourism Board has decided the best people to tell Americans about the great – and safe – time to be had in Mexico are fellow Americans.
A central part of the country’s new campaign will be hidden-camera videos of American tourists fresh off Mexico vacations telling drivers about their experience, the New York Times reports. The videos will be featured in TV commercials in major American cities.
Tintos, the Baja tourism secretary, was in San Diego on Thursday promoting cross-border relations. He said it’s all part of an effort to make Mexico more visible in the US.
"We needed to have more presence on the other side of the border," Tintos said. "To go to more events, to meet with editorial councils from newspapers, radio stations, TV stations."
