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Military

Website Lets Military Prove Their Service To Online Retailers

Screen shot of ID.me
ID.me
Screen shot of ID.me

The new website ID.me allows service members and veterans to verify they're in the military, in order to obtain exclusive discounts from online retailers.

Stars and Stripes reports Army Ranger veterans Matt Thompson and Blake Hall developed their idea for ID.me (previously called TroopID.com) in 2011 while both men were students at Harvard Business School.

Thompson and Hall created their database with the help of the Department of Veterans Affairs and the United Services Automobile Association.

MarketWatch.com lauds ID.me as...

...a Single-Sign-On solution that solves the digital credentialing problem by instantaneously verifying a customer's eligibility against an authoritative database and relaying a trusted response to the retailer.

San Diego-based Navy Lt. Kristen Michele Murdock told Stars and Stripes that ID.me was a lifesaver while she was recently deployed in Afghanistan:

“I’ve used discounts or deals on everything from travel to clothing, picture frames to massages, Christmas gifts to frozen yogurt …

In Afghanistan… going to a real mall just isn’t an option.”
Hall recently participated in a mentoring session on rebranding ID.me with Jean Case of the Case Foundation, via the
Wall Street Journal. You'll find video of that session below:

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