Ads Seek to Tell Californians About Water Crisis

By Ed Joyce / Reporter, KPBS Public Broadcasting

Published October 1, 2007 at 12:48 PM PDT

This story was published more than 16 years ago.

The Association of California Water Agencies is reaching out to residents to tell them about the state's water crisis. The Association is made up of public agencies that are responsible for 90 percent

The Association of California Water Agencies is reaching out to residents to tell them about the state's water crisis. The Association is made up of public agencies that are responsible for 90 percent of the water delivered in the state. KPBS reporter Ed Joyce has more.

Perhaps you've seen or heard the ads:

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“California's water, vital to our state's character economy and environment is in crisis, not enough rain and snow, not enough places to store water or channels to deliver it.”

The Association of Water Agencies is using TV, radio and print ads to educate Californians on the state's water woes.

Jennifer Persike is with the ACWA.

Persike : So we are not calling for any solutions or actions in this program. Because what we've learned is the public doesn't really understand the very basics about how water that they use everyday gets to them.

She says the association wants everyone to know about problems with the state's water supply and delivery system. Especially the Sacramento-San Joaquin River Delta.

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A judge ordered the state water project to pump less water to protect an endangered fish. Historic dry conditions and the Delta cutback are expected to reduce water supplies next year.

Ed Joyce, KPBS News.

Ed Joyce

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Ed Joyce was the environment reporter and afternoon news anchor for KPBS-FM. Before joining KPBS, he worked as an editor/columnist with Copley News Service in San Diego. Ed has an extensive background in newspaper, radio, web and TV journalism. After graduating with a B.A. in Communications from the University of Washington in Seattle, Ed began a career in broadcast journalism. His work has included stints in public broadcasting, commercial broadcasting and education -- working as an affiliate professor of communication and reporter at the University of Idaho and Washington State University in Pullman, Wash. During the past 20 years he has worked in radio, TV and print as a news reporter, anchor, writer, editor and producer. Along the way he has won numerous awards for general news reporting, newswriting, feature and issue reporting and breaking news reporting from The Associated Press, The Society of Professional Journalists, San Diego Press Club and other organizations. During the mid-1990s, while working for Oregon Public Broadcasting, he was a frequent contributor to National Public Radio, including a feature report on the memorial service for 14 U.S. Forest Service "hotshots" who died fighting a wildfire in Colorado (the crew was based in a central Oregon town). He’s also filed reports with Marketplace, KQED’s California Report and Climate Watch and with national and regional networks throughout the United States. At KPBS, Ed continues his contributions to National Public Radio and other national and regional news organizations. He has won awards from the Society of Professional Journalists and San Diego Press Club for his environmental reporting at KPBS-FM-TV and for producing and anchoring radio newscasts. In 2007 he was selected a National Press Foundation fellow for Understanding Violent Weather II program. The seminars were held at the National Weather Center in Norman, Okla. In 2008 he spoke at a UC San Diego conference on U.S. National Security as part of the school’s Institute on Global Conflict and Cooperation. Ed led a discussion with the 18 foreign government officials and academics about the political debate over climate change. In 2010, Ed was elected to a three-year term on the board of the San Diego Press Club.

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