Tuesday, November 13, 2012
SAN DIEGO San Diego mass transit has enlisted the help some local bands to encourage use of the bus and the trolley.
The San Diego transit agency gets some jingles about bus and trolley use from hip local bands.
Halloran, a DJ for the radio station 91X, took the lead in curating bands to write what are essentially jingles for the MTS. The fifth band he helped to hire was Buck-O-Nine, which is the favorite band of a marketing director at the Metropolitan Transit System. Halloran said when he suggested the director hire the band, she didn't believe they could do it.
"I think she was just skeptical because Buck-O-Nine in her mind is massive, and wouldn't do a jingle for public transportation," said Halloran. "And of course they loved the idea."
Rob Schupp, a spokesman for the MTS, said the groups all wrote original lyrics and music, with some guidance from the transit agency.
"We gave them message points that we wanted to have included," he said.
Schupp said the marketing campaign came out of an effort to improve on-time performance. The tunes have lots of talk about using the "Compass Card" to speed up boarding and eliminate cash fares. Songs also counseled riders to arrive at the station on time and stand behind the yellow line.
Halloran said all of the bands were into it.
"All of them agreed that public transportation is something that people need to look at as a viable alternative, and they talked about how they used to ride the bus," said Halloran. "The guy from Todo Mudo said that's how he got everywhere."
Eventually, all of the songs will be animated. They have already begun airing on local TV and radio.