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Covered California Official Says Exchange Is Alive And Well

A mother and daughter wait to meet with an enrollment counselor to sign up fo...

Credit: Associated Press

Above: A mother and daughter wait to meet with an enrollment counselor to sign up for health insurance at a Covered California event in Sacramento, Feb. 12, 2015.

Covered California Official Says Exchange Is Alive And Well

GUEST:

Peter Lee, executive director, Covered California

Transcript

If President Trump had his way, Covered California would not even be in business.

But despite the president's attacks on the Affordable Care Act, California's health insurance exchange is alive and well as it launches its fifth open enrollment period.

Covered California is not following the federal lead of shortening this year’s open enrollment period. As in previous years, California's enrollment period will last until Jan. 31.

Nor is the state's exchange cutting its marketing budget.

In fact, Covered California is launching a new $111 million outreach and marketing campaign, featuring a variety of bicultural TV ads.

Covered California’s Executive Director Peter Lee said the problem is the population of the uninsured keeps changing.

“It’s not like the people who were uninsured five years ago are the same people who are uninsured today," Lee explained. "And we know, that three-quarters of the people who are uninsured today and are eligible for financial help don’t know it.”

Lee said a newly designed website with provider search tools should make shopping for a health plan easier than ever.

Last year, 1.4 million people enrolled in a Covered California plan — 86 percent received financial help.

Despite President Trump's attacks on the Affordable Care Act, Covered California is alive and well as it enters the open enrollment season.

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