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Attention Holiday Shoppers, Amazon Knows If You’ve Been Naughty Or Nice

The Amazon logo is shown in this undated photo.

Photo by Reed Saxon AP

Above: The Amazon logo is shown in this undated photo.

Attention Holiday Shoppers, Amazon Knows If You've Been Naughty Or Nice

GUEST:

Claudiu Dimofte, associate professor of marketing, San Diego State University

Transcript

You know who you are. The person who may have just, or are in the process of placing an order on Amazon. And you are not alone, holiday shopping season is Amazon’s prime time as consumers sail through the process of picking gifts with the touch of a button.

The potential downside is that Amazon knows who you are, maybe even better than your friends and family. The company's cutting-edge consumer tracking methods go way back in your ordering history and can reveal a lot about your habits and lifestyle.

Claudiu Dimofte, associate professor of marketing at San Diego State University, joins Midday Edition Thursday to discuss whether the practice is an invasion of privacy or just good marketing.

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