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Exploring the Hairy Details of Terrorism

MADELEINE BRAND, host:

Back now with DAY TO DAY.

In the latest video released by Osama bin Laden, the al-Qaida leader is wearing a shockingly dark beard instead of the one where you've seen before, the one's streaked with gray.

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Our own Brian Unger thinks he knows the message bin Laden is trying to send.

(Soundbite of music)

BRIAN UNGER: One morning, you wake up and there it is: A gray beard. You look tired, old, it's like you've been living in a cave. But you have a new video coming out and you wonder, will people see me for who I really am? Will the world see me as a valuable player? Is my career going downhill?

(Soundbite of music)

UNGER: Introducing Just for Terrorists hair color.

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(Soundbite of music)

Unidentified Woman #1: (Singing) Meet the swinger…

UNGER: Just for Terrorists hair color stops gray facial hair from hiding who you are, even when you're in hiding. With easy, target gray technology, you'll be ready to take all five years in just five minutes.

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UNGER: First, pick a shade that matches your inner terrorist. Can't decide between two shades? Take the one that's more terrifying to infidels. Then, lather it in like shampoo. When the five minutes are up, shower and rinse thoroughly. You are back to the old, new, terrifying you and ready to hit the Hooters in Tora Bora.

(Soundbite of music)

Unidentified Woman #1: (Singing) Oh, what a (unintelligible)…

UNGER: Because you're a swinger not a cave man. Just for Terrorists hair color lets the real you come through. Now, caves in Pakistan are opening up everywhere for you, and you are wondering: why did I ever put up with a gray beard? Just for Terrorists hair color, it's a whole new world order. The CIA might not notice, but your three wives will.

(Soundbite of music)

UNGER: And that is today's Unger Report. I'm Brian Unger.

(Soundbite of music)

Unidentified Woman #1: (Singing) Meet the swinger, meet the swinger, yeah. Transcript provided by NPR, Copyright NPR.