San Diego's Young Entrepreneur of the Year Named

KPBS | By KPBS Public Broadcasting

Published April 26, 2007 at 9:14 AM PDT

This story was published more than 16 years ago.

San Diego's Young Entrepreneur of the Year is Jeff Jordan. The 23-year-old president of Rescue Social Change Group explains how his company is revolutionizing the behavior change community by applyin

Alan Ray (Guest Host): If you want people to change, you have to give them a reason. Economists and social psychologists talk about "incentives" -- they talk about "motives." Even the environmental movement has come to realize that people will change if they some tangible benefit for themselves. That's become quite apparent in what's called "the behavior change community."

Guest

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Jeff Jordan, president of Rescue Social Change Group , a company providing consulting, marketing, and communications services to government and not-for-profit organizations focused on positive social change.