San Diego's Young Entrepreneur of the Year Named

Alan Ray (Guest Host): If you want people to change, you have to give them a reason. Economists and social psychologists talk about "incentives" -- they talk about "motives." Even the environmental movement has come to realize that people will change if they some tangible benefit for themselves. That's become quite apparent in what's called "the behavior change community."

Guest

• Jeff Jordan, president of Rescue Social Change Group , a company providing consulting, marketing, and communications services to government and not-for-profit organizations focused on positive social change.