A guy named Mark Malkoff has moved into a New Jersey IKEA while his New York City apartment is getting fumigated. He's documenting the whole experience
here , including a daily video.
Malkoff has pulled similar stunts before, most notably visiting 171 New York City Starbucks in one day. He also works as the audience coordinator for The Colbert Report .
Apparently, Malkoff contacted IKEA and they actually consented to let him live in their store, 24/7, for one week. He'll be eating in the cafeteria (Swedish meatballs and cinnamon rolls) and showering in the employee offices.
Personally, I don't see the point unless he makes some really funny, subversive videos. Even then, it's the kind of stunt that engenders a "heh..." instead of a "ha!" Plus, it makes me squeamish how much free marketing he's giving them.
The best part of the video is the cashier who clearly thinks the whole thing is ridiculous.
