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Legoland Hotel in Carlsbad Builds On Region’s Attractions

Photo by Alison St John

A young girl welcomes visitors to Legoland's new hotel, April 5th 2013

The first major hotel to open in a while in San Diego County welcomed visitors today with a swashbuckling pirate, an adventurer and a medieval knight on horseback.

There are more than three million LEGO bricks in Legoland’s new three-story hotel, including a green brick dragon over the door.

Kerri Kapich of the San Diego’s regional Tourism Marketing Authority said the people who choose to stay in the Legoland Hotel will add to the estimated 32 million tourists who visit San Diego every year. About half those tourists stay overnight.

Visitor numbers were down a little in December, she said, but the tourism industry is hoping for a big summer this year and the new Legoland Hotel will likely help reach those goals.

“This obviously captures more peoples’ attention and gives them new reasons to come to San Diego,” Kapich said.

Legoland’s 250 rooms will add to the approximate 56, 000 hotel rooms around San Diego.

The Tourism Marketing District estimates visitors spend almost $8 billion a year in the San Diego region.

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